Brands run great campaigns. TrustMark makes the authorization provable.
AI-generated likenesses are a competitive advantage for campaigns — and brands already work with talent reps, legal teams, and agencies to secure authorization. TrustMark adds the technical layer that makes that authorization verifiable: campaign-scoped tokens with territory controls, cascading revocation across partner networks, and audit-ready provenance that satisfies regulators, platforms, and talent representatives. The same infrastructure the rest of the industry is adopting.
$500B+
Global ad spend
€35M
EU AI Act penalty for non-compliance
5
Major studios sent Seedance C&Ds
What TrustMark Does For Brands & Agencies
Campaign-Scoped, Territory-Locked Tokens
Every token is locked to a specific campaign and territory. A token for a US campaign cannot authorize European distribution. Territory expansion requires a new token request. This protects the brand: if a regional partner uses an asset outside its authorized territory, the token proves the agency’s original authorization was scoped correctly.
Render Receipts — Provenance That Travels With the Asset
Every AI-generated output carries a render receipt linking it to the authorizing token. The receipt is the provenance chain — machine-verifiable proof that the asset was authorized, by whom, under what terms. For brands, this is the infrastructure that proves your campaign was clean — exportable for talent reps, platforms, and compliance teams.
Agent & Talent Rep Access
Agencies don’t negotiate directly with every talent. TrustMark’s delegation model mirrors the real workflow: talent agents manage authorization for their roster, approve token requests, and set terms through their own branded dashboards. The agency requests a token — the agent approves it. The authorization trail is verifiable, not a paper contract in a filing cabinet.
Revocation Cascade
If a talent revokes authorization, the cascade propagates to every distribution partner, platform, and CDN simultaneously. No manual takedown notices. No waiting. For the brand, this means clean exposure management — the revocation is logged, timestamped, and the response is automatic.
Brand-Safe Compliance Profile
TrustMark compliance profiles give brands a certified, auditable record of authorization for every AI-generated asset. Legal teams get machine-readable evidence, not just contracts. The Brand-Safe profile requires approval modes, provenance requirements, and audit exports that satisfy regulators, talent estates, and brand safety standards.
Build Campaign Tools on TrustMark
Agencies can build branded campaign management tools on top of TrustMark’s open API — a multi-talent authorization dashboard, a territory clearance tracker, a distribution compliance tool. Your workflow, your interface. TrustMark provides the authorization infrastructure and the audit trail.
How It Works For Brands & Agencies
Request a campaign token
The agency submits a token request specifying the campaign, talent, territory, duration, and usage rights. The request goes to the talent’s Identity Vault — or to their agent’s management dashboard if authorization is delegated.
Agent or talent approves with terms
The talent (or their agent) reviews the campaign details and approves with specific conditions. The token is issued with all terms locked in — territory, duration, rights, render limits.
Generate with automatic receipts
Every AI-generated asset produced under the token generates a render receipt automatically. The receipt links the output to the authorization — provenance that travels with the asset.
Distribute with territory controls
Distribution scope is defined by the token’s territory settings. Compliance bundles are exportable at any point for client reporting and regulatory review.
Agency secures US campaign rights. Later expands to Europe. Clean provenance throughout.
Agency requests AI likeness token for Nova Campaign — US territory, 60-day window
Token issued, 340 render receipts generated across campaign assets
Client requests European expansion — agency submits territory amendment
Talent approves expanded scope with updated compensation
Both territories fully documented — compliance bundle exported for client
What Brands & Agencies Get
- Campaign-scoped tokens with territory and duration locking
- Render receipts as provenance — travels with every asset
- Agent & talent rep delegation — work with reps the way agencies already do
- Revocation cascade across all distribution partners
- Brand-safe compliance profiles for legal teams
- Build branded campaign management tools on TrustMark’s open API
- Audit export for regulatory, contractual, and E&O requirements
- Machine-verifiable authorization chain from talent to output