Your pipeline is world-class. TrustMark makes the authorization provable.
Studios run controlled, contracted pipelines with world-class security: DRM, forensic watermarking, 24/7 security operations, and rigorous vendor compliance. The relationships with talent work. When ByteDance’s Seedance generated hyper-realistic Tom Cruise and Brad Pitt footage from public data, five studios responded within days with cease-and-desist letters — proving the legal infrastructure is strong. TrustMark adds the technical complement: the identity authorization layer that lets studios document every AI use of a human likeness, prove scope to guilds and regulators, and extend their existing protections to the one area that hasn’t been covered yet — synthetic identity.
The Performance Signature. Motion, timing, physicality — the data AI learns from.
$28B+
AI in media & entertainment (2025)
160K+
SAG-AFTRA members affected
5
Studios sent cease-and-desist to ByteDance
What TrustMark Does For Studios
Project-Scoped License Tokens
Every token is locked to a specific project, production, or campaign. Scope, duration, rights, and territory are built into the token itself. A token for Film A cannot be reused for Film B. If a downstream vendor or post-acquisition entity tries to reuse identity data outside scope, the token proves where the boundary was.
Two-Layer Authorization
Layer 1 controls whether a talent is visible to your pipeline. Layer 2 controls per-project usage. Token requests are routed through the talent’s representative or vault — mirroring how talent representation already works.
Agent & Representative Access
Studios interact with agents the same way they always have — but now the authorization trail is verifiable. Agents manage their roster’s authorizations, approve token requests, and review audit logs from a single dashboard.
Render Receipts & Watermarks
Every frame rendered using a talent’s identity generates a receipt. Every output carries invisible watermarks. Studios, talent, and guilds all see the same truth: what was authorized, what was rendered, and when.
ScriptModule
Scripts, story bibles, and treatments are protected assets. ScriptModule gives studios a provenance trail for every script accessed in their AI pipelines — who accessed it, when, under what authorization, and whether training rights were granted.
Fits Your Existing Pipeline
TrustMark integrates into ShotGrid, ftrack, Unreal, Unity, and custom pipelines via API. No new software — it’s an API layer between your production management and your render farm. Receipts are generated automatically as you work.
How Studios Integrate TrustMark
Connect your pipeline to TrustMark’s API
Register as a studio on TrustMark and get API credentials. Connect your production management system (ShotGrid, ftrack, or custom) to TrustMark’s REST API. When a VFX supervisor starts a shot using a talent’s digital likeness, the system calls TrustMark to request a license token. No new software — it’s an API call in your existing workflow.
Talent or agent approves with terms
The token request goes to the talent’s Identity Vault — or to their agent’s management dashboard if authorization is delegated. The agent reviews, approves with specific conditions, and the token is issued with all terms locked in. Studios interact with agents the same way they always have.
Render with automatic compliance
Your render pipeline checks the token on every call. Each frame generates a render receipt automatically. Every output is watermarked with dual-layer provenance (pixel + audio). The studio’s compliance record builds itself as the production runs — no manual logging required.
Export provenance for compliance and distribution
At any point, export compliance bundles: token histories, render receipts, and watermark verification reports. These are provenance records for union reporting, distribution clearance, E&O insurance, and regulatory requirements.
VFX team renders 2,847 frames. Full provenance built automatically.
VFX team requests FACE_RENDER token for 90-day production window
2,847 frames rendered — each generates a render receipt automatically
Token approaches expiry — heartbeat system alerts the studio proactively
Studio requests token renewal — talent approves with updated terms
Complete provenance chain exportable for guild compliance and distribution clearance
What Studios Get
- Project-scoped license tokens — clear IP boundaries per production
- Two-layer authorization — visibility before usage, mirrors real talent representation
- Agent & representative delegation — work with talent reps the way you already do
- Training rights always separate — protects studios from downstream claims
- ScriptModule — IP protection for written works
- Per-frame render receipts — proof of authorization on every output
- Watermarking on all outputs — invisible but verifiable
- Integrates into ShotGrid, ftrack, Unreal, Unity, or custom pipelines
- Compliance export for guilds, distribution, and regulatory requirements